The volume of home textile market in Russia is constantly growing. And, mainly, due to Russian production, which is due to the growing demand for domestic products. But the presence on this market of a significant share of counterfeit and its derivatives, combined with changes in domestic effective demand and problems of compliance with the “Code of Good Practices”, make it more difficult for the segment to improve the competitiveness of this segment of the Russian light industry. This conclusion was made by the participants of the round table “Domestic market of home textiles: from production to the counter, held on August 29 as part of the business program of the Interfabric exhibition in the “Expocenter”.
In an expanded form, such an assessment was expressed by the president of the Russian Union of Entrepreneurs of Textile And Light Industry Andrei Razbrodin
and the head of the profile committee of the Union, the general director of the company “Shuiskie sitsy” Anna Bogadelina
This sector of the market is the products of mass demand. For without home textiles it is impossible to provide comfort in the house: only a small part of the assortment mentioned – for example, pillows and blankets, bed linens and mattress covers, terry towels and blankets, everything we use every day. According to Andrei Razbrodin
, “so diverse assortment, and everyday demand attracts buyers who are showing growing demand for home textiles, but recently the consumer pays more attention to the quality and, hence, the safety of this product. And the price factor, judging by the polls of buyers, more and more often goes to the background, while domestic home textiles use a higher demand and it seems that such a trend will continue. ”
At the same time, the willingness to buy high-quality and, therefore, medium- and high-priced assortment of home textiles covers less than half of the consumer audience, what is due to the level of domestic effective demand.
However, according to Andrei Razbrodin
and other participants in the discussion, the high consumer and geographical capacity of the Russian market for light industry products, as well as the high demand for a low-price range of home textiles, can not fail to attract manufacturers and suppliers of counterfeit, dumping and their “derivatives.” And in the situation when the system of trade promotion, the information base for many types of textile products is not yet in place in the framework of the EAEU, and there is still no full-scale register of textile producers, introduction of electronic marking of products, as practice shows, only at first helps legal producers. The issues of standardization and certification of this product in the EAEU remain also topical.
At the same time, the “Code of Good Practices”, signed between the Russian Union of Entrepreneurs of Textile And Light Industry
and retail as early as 2014, has not yet been specified in terms of the priority for the commercial sphere of the products of domestic legal producers of home textiles and other goods of the light industry. This is due to the fact that, according to Andrei Razbrodin
and the head of the company “Dargez” Boris Yudin
, retail chains are oriented to the real effective demand, and it remains low. At the same time, various tricks are being taken to ensure that poor-quality and unsafe products prevail in the market. According to some estimates, its share in this segment of the domestic market is at least 30%
, and is not for the first year. In addition, there are still no unified approaches to the standardization / certification of home textiles within the framework of the EAEU.
In this regard, as Boris Yudin
noted, customs codes are falsified, information on the composition of products addressed to consumers; cases of falsification and under brands of well-known brands are not uncommon. All this is characteristic not only of the segment of home textiles, but, since the demand for these products is quite high, the mentioned “combinations” are very widespread for this range. The situation, according to the expert, is further aggravated by the lack of a reliable information base for the legal production of most types of household products. But it is necessary to solve all these issues within the framework of the unified customs and economic space of the EAEU.
Specific facts and examples confirming the above trends and opinions, quoted in their speeches the head of the profile direction in the “Trekhgornaya Manufaktura”
holding company Denis Paidarkin
and representatives of the companies “Shuiskie sitsy”
and “Vologda textile”