On day one of Interfabric‑2026.Spring, the latest edition of TREND GUIDE’27 was launched — the fifth release, featuring products from exhibitors that reflect the season’s key trends.

TREND GUIDE is designed to inspire new products aligned with global trends. It helps brands create relevant content and build emotional connections through authentic communication.

Once again, Sberbank, Russia’s largest financial institution, is the strategic partner of the event.

After overwhelmingly positive feedback from previous seasons, the organisers decided to release the guide every season.

The publication was presented by Olga Gushchina — brand strategist, creative director, visual communications marketer, trend forecaster, multidisciplinary and digital designer, and founder of REPLICO design studio and TRNDlab & BRNDburo. Her team is the creative force behind TREND GUIDE’27.

«TREND GUIDE SS*27 is an aesthetic compass for Spring/Summer 2027, created at the intersection of social shifts, sharp cultural quotes, and global analytics. It works as an intellectual map of the Interfabric exhibition space, connecting visitors with participating brands through meaningful bridges».