Trend Forecast: which colors will be in fashion in a year — Autumn-Winter 2026/27

28.10.2025 г.

The authoritative fashion forecasting bureau WGSN has identified five key colors for the Autumn-Winter 2026/27 season, which will set the tone in fashion and design. Let's get to know them better!

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1. Wax Paper — a delicate and calm neutral

This soft, almost neutral shade radiates warmth and tranquility, like a muted winter sun. It is inspired by biodegradable materials and natural fibers, which emphasizes the relevance of ecology and sustainable development.

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2. Fresh Purple — fresh purple

A culturally rich color, associated with royal luxury, love, and mysticism. Fresh Purple is a harmony of red and blue, a symbol of unity and a new view of the world.

3. Cocoa Powder — a shade of nostalgia and elegance

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A warm reddish-brown color, reminiscent of nature — cocoa, mushrooms, forest floor. It combines natural simplicity and elegant luxury, reflecting the trend of the "renaissance of the authentic" in the era of digitalization.

4. Green Glow — shining green

    A bright color between yellow and green, inspired by neon and infrared lights. Green Glow evokes feelings of both anxiety and delight, reflecting a new lifestyle where nighttime becomes especially significant against the backdrop of climate change and urban transformations.

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5. Transformative Teal — transformative teal

    This mysterious shade between blue and green symbolizes change and ecological responsibility. It calls for a revision of the relationship with the planet and the unification of the digital and natural worlds in a new sustainable future.

These colors are not just shades, but a reflection of global trends and the moods of modernity.


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