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NELLEX SEWING ENTERPRISE FROM KARACHAEVO-CHERKESSIYA HAS REACTED TO TRENDS DURING THE PANDEMIC AND DESIGNS ITS NEW COLLECTION WITH PROTECTIVE CHARACHTERISTICS, TASS INFORMS

08.06.2020 г.

Thus, jackets and windbreakers with sealed seams, balaclavas with protective layer, gloves with the ability to work with touch pads and designer masks for multiple use were designed.

Crisis, caused by the diffusion of coronavirus in the world, was met by the company with the minimum losses. The production wasn’t stopped, due to an opportunity to repurpose to masks production, that became relevant during the pandemic.

At the moment about 14000 masks are produced at the enterprise and that are sold in the regional retail chains and online.

That allows an entrepreneur to keep the staff and prior profit.


Today the company’s products are presented at large internet sites where about 5000 items are sold each month. Also the company produces items for Decathlon, Zenden and Baon companies.


Boris Bairamkulov, head of sewing company, founded own production of knitted items in Cherkessk in 2012. Brand from the very beginning began to work with 100 % wool and mixed yarns of Italian manufacturers and in 2015 it achieved a certificate of an International secretariat on wool Woolmark and began to represent products on European exhibitions.

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